Tribeca Treats — New York
Tribeca Treats is an artisanal bakery, specialising in custom cakes, based in the Tribeca neighbourhood in lower Manhattan. We created the brand identity for Tribeca Treats, interior and exterior signage and all packaging, bags and labels for the bakery before they opened their doors in 2007. The bakery is located on a landmarked street in Tribeca so all signage had to be designed to adhere to the New York City Landmark Preservation guidelines. We have continued to work with Tribeca Treats on their branding needs, including a new responsive website to optimise the brand experience on all mobile devices and allow customers to easily place custom cake orders online.
Photography: Ben Fink, The Turett Collaborative, Victor Lopes